Thursday, February 10, 2011

Rachel Bilson Launches Edie Rose Home For Macy's

Rachel Bilson is back at designing for her Edie Rose line! Instead of clothing, however, she's designing tableware for Macy's. I have to say it seemed a little random, but apparently Rachel has been collecting dishes since she was a young girl. Who knew?

Explaining why she decided to start the line, Rachel says, "I was on what seemed like an endless search for really cute dishware and tabletop items when I thought it would be fun to design what I was looking for. I have a passion for dishes and thought it would be a great opportunity to design exactly what I wanted -- cute and stylish entertaining and dining ware that is affordable."

The line is aimed "to appeal to the modern woman at various stages of her life, whether she is going off to college, decorating her first apartment, registering for her wedding or simply in need of beautiful items for her home." The pieces range in price from $12-58 and are meant to be mixed and matched. Every piece reflects Rachel's love of "birds, butterflies and all things whimsical," and the entire collection is tied together by a common color palette of turquoise, aqua, black and white.

What does Macy's think of line? “Edie Rose Home reflects a timely aesthetic that appeals to the fashion savvy Macy’s customer,” said Steve Cardino, vice president and fashion director of Macy’s Home Store. “We are proud to be the exclusive retailer of this eclectic and affordable collection that infuses Rachel’s eye for style with everyday pieces for the home.”

Well, Macy's definitely sound supportive. And the line looks promising, but I'll have to wait and see. As most of my friends know, after living with so many for so many years, peacocks have become my least favorite animal on the planet so featuring them in the line is a bit of a turnoff, but even I have to admit the piece below is actually pretty cute.

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